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Malacca Flora Fest Blooms

By Christina Tan
The flora fest organised by Malacca City Council has gained popularity among gardening enthusiasts and also businessmen in the horticulture industry.
This year the fest was extended to six days from three due to overwhelming response from participants and visitors.
Large crowds could be seen admiring the colourful fresh flowers on display daily when the event was held between May 26 and 31 at Dataran Sejarah in Ayer Keroh.
Datuk Bandar Datuk Zaini Md Nor said 50 entrepreneurs set up booths to display their plants, flowers and gardening tools. “The fest has become the platform for the council to increase awareness and interest among the people on flora and fauna, which are the important elements for a balanced environment,” he said.
A participant from Shah Alam, Mohd Morhanic C. M. Ali said he quit his job as bank officer and ventured into growing orchids five years ago. He said gardening was his hobby since young but he never dreamt of making it a career till he saw the prospects in growing flowers in the recent years, he said.
“The love for flowers kept me on although I was struggling in the first few years,” he said. Read more...

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Israel Benefits From Flower Price Surge

Fresh Info
Problems with flower exports from Kenya – the largest supplier of cut flowers to western Europe – and cold weather in Europe at the end of May and in early June contributed to a steep rise in the prices.
Due to a shortage of labour, Israeli growers were unable to meet the demand for their flowers on the markets, but still had one of their most profitable periods for some time. The export of flowers from Kenya was halted due to suspected plant diseases. Secretary of the Israel Flowers Growers’ Association Chaim Hadad said that during the first week of June, Israeli growers exported 20 million flowers, 33 per cent more than during a "regular" summer week. He said the average price per flower was €0.3, double the price fetched on the markets during other weeks. Total sales returns in the first week of June totaled NIS35 million (US$7.6m).
The flower industry in Kenya was established with the help of Israeli flower growers and experts who were unable to expand their farms in Israel due to then shortage of water and the shortage of manpower.
To combat labour problems, sources at the Ministry of Agriculture in Israel told FPJ that the government will approve the entry of 5,000 additional foreign workers, mostly from Thailand, bringing the total number of foreign workers in the agricultural sector to 26,000.

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The 2005-2010 World Outlook for Florists

This study covers the world outlook for florists across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

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Floristry Market Report

The UK market for cut flowers and floristry products was estimated to be worth £929m in 1997, up from £868m the previous year.

Specialist florists still account for the majority of sales in 1996, they sold 44% of all flowers and arrangements by value. The fastest growing sector is supermarket sales, which have now moved on from plain bunches to bouquets, arrangements and flowers by order. These currently take 28% of value sales, although much more by volume.

Specialist florists are typically `micro-businesses' 77% employ fewer than five people, 64% have an annual turnover of less than £100,000 and there are only a dozen chains of any size in the market, the majority being independent shops. The largest groups are the relay services, such as Interflora, which are membership organisations.

Interflora is the largest organisation in the market, turning over more than £11m. However, the largest company in the market is Flying Flowers, a mail order business based in the Channel Islands, which also has other interests, including retail nursery.

59% of flowers, by value, are bought as gifts or for personal use. There are also distinct markets for corporate arrangements (for example at conferences, hotels and restaurants) and for personal ceremonies, such as weddings and funerals.

Telephone and distance ordering through relay systems already accounts for 25% of the market. However, it is anticipated that new services being offered through major supermarket chains, which benefit from consumer perceptions of quality and value, will develop this sector further, raising its share to 30% by 2001. There is also a small, but developing Internet sector.

The future prospects for the industry are for overall growth, but retail florists may struggle to maintain their share of the market. Although flowers are becoming more affordable and fashionable, small individual stores will have to consistently upgrade both quality and service to match the variety or quality offered by mass-marketing organisations.

Key Note forecasts that sales of cut flowers will be worth £1.19bn by the year 2001.

Get this report now.

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Fresh Flowers & Plants in China – A Market Analysis

This updated report on the development of the market for cut flowers in China deals with the growth in consumer and institutional demand for cut and fresh flowers in the PRC. China’s flower market has grown nearly 20 times in the last decade.

The market for fresh flowers in China is growing rapidly as increased personal incomes allow more and more consumers to purchase fresh flowers as a gift or treat. Additionally, the government is encouraging gardening as an activity as part of China’s ‘greening’ campaign in major cities such as Beijing, Shanghai and Guangzhou to compliment the new parks, green spaces and flower baskets cities are installing. This growth is occurring at a time when China’s logistics and transportation system is improving to a level that makes moving flowers around the country from the rural areas to the cities, which are the main markets, far easier than previously.

Reflecting the two trends above most of China’s major cities have seen both new flower markets as well as burgeoning chains of florists in recent years.

Additionally all cities have clusters of flower sellers such as those found around the Shanghai Flower market between Shaanxi Lu and Maoming Nan Lu in Shanghai where many florists stay open until 20:00 hours or later at night.

Additionally, people are using flowers to decorate their homes as part of the general improvement of homes in China as people purchase their properties. Finally, the growth of flower giving at events such as Spring Festival and newer imported traditions such as Christmas, Mother’s Day and Valentine’s Day are boosting the market.

Finally, there is a growing internal and export market for sub-tropical plants from China’s southern provinces.

China is also a major producer of flowers. Currently, China has the greatest amount of land area in the world devoted to the growing of flowers and plants - a third of the world's total flower producing area. However, cultivation is highly inefficient and China only accounts for 0.5% of the world's total production while in contrast the Netherlands makes up only 10% of the world's total, while the country's export volume accounts for 70%.

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50 of the Largest Companies Operating in the Florist Sector Occupy 6 Percent of the Market

DUBLIN, Ireland--(BUSINESS WIRE)--June 9, 2006--Research and Markets has announced the addition of the First Research report: Florists - Industry Profile to their offering.

Brief Excerpt from Industry Overview Chapter:

The retail florist industry includes about 22,000 retail flower shops with combined annual revenues of $7 billion. While there are no national florist chains, independent florists are usually linked into national wire services providers FTD and Telaflora. 1-800-FLOWERS.COM has over 100 franchised and company-owned shops and franchisor Kabloom also has over 100 franchise locations. Independent florists are usually linked into wire service providers, such as FTD and Teleflora, which connect customers with florists. The industry is highly fragmented: the 50 largest companies holding just 6 percent of the market. Average annual sales per flower shop are about $300,000.

COMPETITIVE LANDSCAPE

Demand for flowers depends on discretionary consumer spending. The profitability of individual shops depends on effective marketing. Companies focus on a local or regional market and compete based on convenient location, price, and customer service. Florists also compete with supermarkets and mass merchandisers selling flowers, which can often sell at lower prices because of volume purchases from growers or wholesalers. The industry is highly labor-intensive, with annual sales per employee of about $60,000.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major products are cut flower arrangements, potted plants, and loose cut flowers. Flower arrangements account for 55 percent of industry revenue, potted plants for 15 percent. Stores may also sell vases, artificial flowers, and other gift items. The top-selling flowers are roses, carnations, and lilies.

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Fathers Day is June 18th, How It Began

Father's Day is a day of commemoration and celebration of Dad. It is a day to not only honor your father, but all men who have acted as a father figure in your life - whether as Stepfathers, Uncles, Grandfathers, or "Big Brothers." They all have their favorite chair.

While listening to a Mother's Day sermon in 1909. Sonora Dodd, of Washington, first had the idea of a "father's day. Sonora wanted a special day to honor her father, William Smart. Smart, who was a Civil War veteran, was widowed when his wife died while giving birth to their sixth child. Mr. Smart was left to raise the newborn and his other five children by himself on a rural farm in eastern Washington state.

After Sonora became an adult she realized the selflessness her father had shown in raising his children as a single parent. It was her father that made all the parental sacrifices and was, in the eyes of his daughter, a courageous, selfless, and loving man. Sonora's father was born in June, so she chose to hold the first Father's Day celebration in Spokane, Washington on June 19, 1910.

President Calvin Coolidge, in 1924, supported the idea of a national Father's Day. Then in 1966 President Lyndon Johnson signed a presidential proclamation declaring the 3rd Sunday of June as Father's Day. President Richard Nixon signed the law which finally made it permanent in 1972 Each year we celebrate by giving gifts and floral bouquets to our fathers, men who have acted as a father figure in your life - whether as Stepfathers, Uncles, Grandfathers, or "Big Brothers, or special friends."

"Blessed indeed is the man who hears many gentle voices call him father!"
-- Lydia M. Child

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Interesting Trivia About Flowers

Flowers is not just about biology. There are numerous trivia associated with each flower that includes interesting, mindboggling, amazing and fun facts, as well as legends and myths. And, to begin, here's a trivia on trivia: Trivia is the plural of 'Trivium' and a synonym of trifles!
Here are some very interesting trivia on flowers. Enjoy them!!
1) Archaefructus sinensis is considered the world's oldest flower. Scientists discovered the flower fossil in north-east China, dating back to 125 million years ago. The Fossilised flower resembled the modern water lily.
2) The Agave flower stem is fermented to make the popular Northern Mexican wine called Pulque.
Learn more interesting facts about flowers @ Flower Trivia...

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Thanksgiving Flowers

Canadian Thanksgiving is Monday, October 9, 2006. American Thanksgiving is Thursday, November 23, 2006.

Thanksgiving Day is celebrated in the United States on the fourth Thursday in November. Canadians celebrate Thanksgiving every second Monday in October. Thanksgiving is celebrated to commemorate a feast held in 1621 by the Pilgrims and the native Indians.

Most of North America celebrates the Thanksgiving holiday as an expression of gratitude, usually to God. Thanksgiving is a day marked to give thanks to God for the bounty of the autumn harvest. Thanksgiving Day in America is a time of turkeys, stuffing, and pumpkin pie. But the table would be incomplete without a Thanksgiving Flower centerpiece or cornucopia (horn of plenty) in red, yellow and orange colors of autumn. Read more on Thanksgiving Flowers

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Wedding Flower Bouquet

Wedding Flower Bouquet is commonly the Bride's Bouquet and the Bridesmaids' Bouquets. The choice of a Wedding Flower Bouquet for the bride should be made to complement the dress and body shape, and reflect the bride' personality. The bridal bouquet originated from the ancient belief that spices and herbs, with strong odours, (including garlic and chives) protected wedding party from bad luck, evil spirits, and ill health. The Greeks and Romans would strew flowers before the bridal couple to symbolize the essence of love. In modern times, the choice of flowers for the wedding may be influenced by Meanings attributed to flowers during the Victorian era. Read more on Wedding Flower Bouquet

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Wedding Flower Arrangements

Wedding Flower Arrangements are an essential part of a wedding in any culture. Wedding Flower Arrangements add the elements of style, beauty and charisma to a wedding. Flower arrangements for weddings are an integral element for the special day. For any flower arrangement to look better, you need to have an indepth understanding of the wedding site so that you have an idea of color and theme of the Wedding Flower Arrangement and thereby estimate the number of flowers required for your decoration. Learn more on Wedding Flower Arrangements

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Wedding Ceremony Flowers

The Wedding Day is one of the most important days of the bridal couple's lives. Flowers are one of the most important elements, and indeed an integral part of any Wedding Ceremony across cultures. Whether in a Church, a hotel, a plantation or a garden, every Wedding Ceremony needs a focal point. This focal point creates the space where the all-important vows will be exchanged. And, this focal point is incomplete without the Wedding Ceremony Flowers...Read More on Wedding Ceremony Flowers

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Wedding Flowers

Wedding Flowers are both decoration and a wedding tradition. Flowers are one of the most important elements of a Wedding Day. Wedding Flowers - Wedding Ceremony Flowers and Wedding Reception Flowers - set the mood and tone for the day. Apart from natural Cut Flowers, artificial flowers like porcelain bridal flowers, handmade flowers with Swarovski crystals, and silk wedding flowers are also very popular and last a lifetime....Learn more about Wedding Flowers...

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