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Interflora marks a record year with 1m orders online

by Sarah Woods Brand Republic 15 May 2006

LONDON – Interflora has posted a record-breaking financial year for online sales, with 1m orders being made through the flower experts' revamped website.

The orders were made in the first 10 months of this financial year, leaving two more months for further orders to contribute to this figure.

The breaking of the online order record follows the unveiling of Interflora's fully revamped website and a rebranding by direct marketing agency WWAV Rapp Collins Leeds to persuade customers that only Interflora is the real flower expert.

The website launched last year to give Interflora's online customers a more seamless shopping experience.

The new interface is clearer, helping to guide users around the site -- whether they want to search by product, occasion or price. The site was created by Novator.

In addition, Interflora has in the last year launched more product choices online and expanded its range to alcoholic gifts, hampers and plants.

Adrian Pritchard, Interflora's head of e-commerce, said: "We invest considerably in our website and this year's Interflora customers would have seen a great deal of enhancement and development to their online experience.

"We're looking forward to further successes in the next financial year and celebrating with our next million customers."

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