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Michael J. Soenen

Image of Michael Soenen Michael Soenen is the CEO and chairman of FTD's consumer business. FTD's consumer business is a direct marketer of flowers and specialty gifts, primarily through the FTD.COM Web site and 1-800-SEND-FTD telephone number. FTD, Inc.'s Class A Common Stock is quoted on the NASDAQ National Market under the symbol “FTDI”.

FTD, Inc. (formerly IOS Brands Corporation) and FTD.COM INC. combined their respective businesses through a merger, previously announced on March 4, 2002. As a result of the merger, the shareholders of FTD.COM have become shareholders of FTD, Inc.

Michael Soenen says that they always look at ways to enhance the experience for millions of users and they believe that Webloyalty offers them a variety of benefits that they will find very valuable.

His Journey towards the Top

  • Mr. Soenen joined FTD Inc. in 1996 and has held a number of executive management positions.
  • With the company including Executive Vice President of Marketplace.
  • Then became the President of FTD.COM.
  • The most recently, President and Chief Operating Officer of FTD, Inc.

His Achievements

  • His experience in the floral industry and enthusiasm for maximizing FTD, Inc.'s potential have helped to maintain FTD's position as the leading brand in the floral industry.
  • Michael Sornen is self-described “numbers guy” is making FTD.com bloom.

In one of his speeches he said, “After evaluating the leading marketing services companies, we have chosen Webloyalty due to its clear and consistent best-of-breed customer service and marketing capabilities,“ said Michael J. Soenen, President and CEO of FTD Group, Inc.

FTD, Inc., supported by its worldwide FTD brand, is a leading provider of floral services and products. FTD's florist business provides products and services to retailers selling floral products in approximately 20,000 FTD branded locations throughout the United States and Canada and connects approximately 29,000 additional florists through affiliated or related organizations in 150 countries outside of North America.

FTD.COM utilizes FTD's network of approximately 20,000 FTD Florists in the United States and Canada who adhere to FTD's quality guarantee and service standards, making FTD one of the highest delivery coverage areas in the industry. For international orders, FTD.COM utilizes florists worldwide in 150 countries that are part of the FTD network.

FTDI Nature of Work

  • FTD group of florists adhere to the highest quality and service standards.
  • FTD.COM provides same-day delivery of floral orders to nearly 100 percent of the U.S. population and to customers around the world.
  • FTD.COM offers a wide variety of unique floral arrangements and specialty gifts for holidays and other occasions.

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