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Dale Rohman

Image of Dale RohmanNationally known flower expert, a floral designer, “America's Flower Man” Dale Rohman as is called is a trademark name in the floral industry. Rohman is a TV and radio personality, a speaker at flower and home and garden shows and an author. He took a floral course pursued his first love.

Rohman's love of flowers started when he was a child. He worked in and owned florist shops in the St. Louis area for more than 30 years, going out on his own in 1992. Rohman and his wife, Joan, live in Chesterfield.

Nowadays Rohman spends most weekends during the spring and fall travelling to flower and home and garden shows, primarily in convention centers in large cities. He travels throughout the United States and to Canada and Mexico.

He worked for Kruse Flower Shop in 1959, first at the Brentwood-Clayton location, then in Ladue. In November 1967, at age 29, he bought a floral shop and operated it until 1984. He was a full-time manager of a floral shop until 1992. His three children and his wife helped him in the business for years.

Unfortunately, Rohman's business partner was diagnosed with ALS in 1985 and died a little more than a year after his diagnosis. In response to his friend's diagnosis, Rohman got involved with the ALS Association and sought to use his gifts in floral design to benefit those with the disease.

Rohman's nature of work

  • Rohman encourages everyone to be part of floral design, and become “kitchen sink florists.”.
  • He gives tips on arrangements.
  • In one of his speeches he says “With the proper trade secrets, which he's happy to impart in his workshops, on his Web site, and in his booklet, “Top Tips for the Kitchen Sink Florist,” the average flowerphobe can turn out a perfectly serviceable arrangement or centerpiece”, Rohman maintains.

Dale Rohman's Achievements

  • Rohman appears regularly on Home and Garden Television and the Discovery Channel.
  • In an event, called Say It with Flowers, helped raise money to help those with Amyotrophic Lateral Sclerosis or Lou Gehrig's disease, and to help find a cure.
  • Rohman appears in national television shows and at flower shows throughout North America.
  • Rohman authored 3 books on floral designs.
  • He also works for large corporations in the St. Louis area. Ex., he has performed for Princess Cruises.

Dale Rohman's books

Rohman wrote books on floral design. He has his won website, which is very colorful as his designs.

  • A Time for Flowers:All about flower arrangements.
  • Fantastic Wreaths: All about flower arrangements.
  • Trick of the Trade: This book was published in 1995, which contains tips on flower arranging as well as the proper care of flowers.

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