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Bruce Butterfield

Image of Bruce ButterfieldBruce Butterfield is a well-known and respected name in the gardening industry. Bruce Butterfield has been the Market Research Director at the National Gardening Association for more than 25 years.

Bruce Butterfield is the in-chardge of the National Gardening Association's associate website, Garden Research. He very well understands who the gardeners are, what they need and want, why they buy the products, and what they do, where they shop, how gardening trends have changed in the past, and where they are headed in the future. His reports are very helpful for both the home gardeners who grow plants in their gardens as a hobby as well as for those in the lawn and garden businesses.

Bruce Butterfield contributions to the field of Gardening, in Association with NGA

  • Survey: What Gardeners Think? - This groundbreaking report by NGA reveals important information about the types of gardeners in America, their attitudes, and what motivates them. This original study provides detailed, factual data that will help leaders in the lawn and garden market make strategic marketing decisions.
  • Survey: National Gardening - This annual gardening Survey is a comprehensive market research report that leaders in the lawn and garden business count on each year to track the market and help them make strategic marketing decisions. Conducted annually since 1973, the Survey provides in-depth and up-to-date marketing information on industry trends, household participation, consumer profiles and retail sales.
  • Survey: Environmental Lawn and Garden Survey - This is a consumer research report that looks at how environmentally responsible consumers are in caring for their lawns and gardens. This groundbreaking research takes an in-depth look at all of the most important factors relating to the lawn and garden practices consumers currently use and their interest in and demand for all-natural, organic lawn and garden products in the future.

Excerpts from Butterfield's findings

  • Record numbers of Americans participated in lawn and garden activities in 2004.
  • 91 million U.S. households (83% of total US households) participated in one or more types of do-it yourself indoor and outdoor lawn and garden activities in 2005.
  • Butterfield says more opportunities are available than ever before for people to do some form of outdoor project other than traditional gardening activities. These may include building a deck, adding an outdoor kitchen or installing dramatic landscape lighting.
  • Bruce Butterfield says that Container gardening is one of the fastest-growing areas of gardening because it's quick and dirty.
  • Baby boomers who are at the prime age for doing yard care are well-educated and not convinced that they will have better living through the use of chemicals.

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