I wanted to know the details of the market during the Valentines and other holidays. In such search, I came across this site.

While Christmas, Thanksgiving, and other holidays generally boost sales across most retail categories, Valentine's Day tends to bring out shoppers seeking more specific items -- cards, flowers, chocolates, candles, gourmet dinners and other tokens of affection, categories in which smaller specialty retailers, boutique stores, and online outlets are flourishing, market watchers say.

"When it comes to shopping for their special someone on Valentine's Day, consumers turn to more sentimental gifts," says Tracy Mullins, the president of the National Federation of Retailers, a Washington-based trade group.