Flower Growers & Sellers

Overview of the Online Flower Retail Industry

One of the biggest trends in Internet-based commerce is manufacturers bypassing traditional retail outlets to sell directly to consumers, and the flower business is no exception. In fact flowers topped a list of most popular products purchased online, a list that also included computer hardware and software, books, consumer electronics, music and videos, toys, and wines.

Grower Sellers

The flower industry, in the past few years has witnessed disintermediation. Flower growers are readily becoming flower sellers. Firms like Proflowers (providing commerce) and Growerflowers come into the category of these growersellers.They own huge farms where flower cultivation is done on a large scale, and whenever an order is placed flowers are shipped directly from the farms. This obviates the need for wholesalers and other suppliers.

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Major Online Flower Sellers

Major online sellers in the flower industry come from pretty much all over North America and Europe. As countries like the US, UK, Germany, Netherlands, Canada and Australia form a substantial part of the floral industry, these are well represented in the online flower retail business. Some of these floral companies, like the FTD in the US and the Fleurop - Interflora in Europe, which have been selling flowers through associated members for decades have now moved to online retail with the advent of the internet. Some of the big names in the flower retail business are ProFlowers and 1-800 Flowers.